About Hollie
ollie Berry is an artist by trade and the current mayor of Red Bank, Tennessee. She and her husband put down roots in Red Bank seven years ago after falling in love with the small-town feel and friendly neighbors. Since becoming mayor in December 2020, Hollie has fought for better citizen engagement, government accessibility, and transparency.
H

Mayor Berry has worked to locate grant opportunities and ensure that city applications are competitive. Transportation grants Hollie has championed include a three-year CARTA paratransit grant and the Red Bank Bicycle Boulevard grant. In addition to running her small business and serving on the commission for the past two years, she has also served on the board and volunteered with the Red Bank Community Food Pantry, volunteered in Red Bank zoned schools, and organized and participated in multiple community service events and cleanups. She lives in Red Bank District 1 with her engineer husband of sixteen years and four rescue pets.
Election Day Nov 8
Early Voting Oct 19 Nov 3
Hollie's platform
Doing the work to move Red Bank forward
Our wonderful city has been thriving, and it's time we harness that positive momentum for the benefit of all the residents of Red Bank.
In less than 2 years as mayor, Hollie has:
What Hollie said she'd do:
Improve Government Transparency & Accountability:

​What she's done:
-
Facilitated the online streaming and recording of commission meetings
-
Advocated for the creation of the city's first social media pages & email newsletter
-
Engaged residents on city business through her political pages on social media
-
Compiled and presented "State of the City" address at a public city meeting in October 2021, at the Rotary Club in December 2021, and at the Red Bank Signal Mountain Chamber of Commerce meeting in March 2022
-
Published Red Bank's first citywide online survey to gauge resident interest in curbside recycling
-
Voted in favor of unanimously supported invocation policy fully compliant with the Establishment Clause of the US Constitution
-
Ensured online agendas include supplemental documents to help keep residents fully informed
-
Supported resolution establishing work sessions as regularly scheduled meetings to make them easier for residents to track
-
Supported establishment of rigorous public process and additional protections and steps around the sale, acquisition, and change in use of city-owned properties (Ordinance 21-1188)
-
Voted in favor of establishing Citizen Advisory Boards empowering Festival Planning Committee to put on our fabulous 2022 Red Bank Jubilee and currently planning our 2022 Red Bank Christmas Parade and Festival
​
​What she intends to do:
-
Launch a new interactive and user-friendly website with 24-hour online access to features like business permit applications, bulk trash pickup requests, and online payment options
-
Increase the frequency of city email newsletters and city social media presence
-
Improve audio and video quality for live-streamed and recorded commission meetings
-
Update public video display capabilities for meeting rooms in city facilities, like the commission chambers and community center
-
Explore a city-hosted Local Government 101 course to educate residents and students about the form and function of local government and how to get involved
What Hollie said she'd do:
Support Local Businesses

What she's done:
-
Modernized Red Bank’s beer and liquor ordinances to remove distance restrictions and allow pool, dancing, and live music where alcohol is served
-
Celebrated the opening of several new small local Red Bank businesses including Mango’s Decor, Sweat Club, Bela Co, Mr. Burrito, Mustard Seed Gifts, Chattanooga Seafood Co, Good Works Art & Social, and Clever Alehouse
-
Moved her own small business to Red Bank with a studio on Dayton Boulevard
-
Promoted local spending at Red Bank businesses through social media and by connecting them with resources and potential business and nonprofit partnerships
-
Advocated for preserving our city’s limited commercial zoning along Dayton Blvd
-
Restricted zoning for plasma centers to the R-4 zone adjacent to Erlanger North and medical offices
-
Budgeted in FY 2022-2023 for a community development professional position to proactively recruit businesses to Red Bank
​
What she intends to do:
-
Create a Red Bank business directory on the new city website where residents can easily find locally owned businesses to patronize
-
Simplify and modernize the Red Bank food truck ordinance to allow for food truck parks
-
Re-examine restrictive ordinances that prevent businesses from opening and expanding, such as setback requirements and height restrictions
-
Revisit Red Bank sign ordinance to increase flexibility for existing businesses and to allow for large-scale murals
-
Advocate for flood and stormwater mitigation projects in the city to reduce the likelihood and severity of flooding as 70% of our commercial properties in Red Bank are currently in the flood zone
What Hollie said she'd do:
Expand Community Mobility

What she’s done:
-
Ensured the addition of a dedicated right turn lane on Ashland Terrace as part of our most recent repaving project
-
Represents the City of Red Bank on the Chattanooga Hamilton County Transportation Planning Organization (TPO) as an executive board member​
-
Advocated for the re-convening of the TPO’s Safety Committee, where she also serves and is a strong advocate of adopting a Vision Zero policy for our entire TPO​
-
Through her role with the TPO, Mayor Berry helped identify and champion three-quarters of a million dollars in TDOT grant funding for which the city successfully applied:
-
TDOT CMAQ Emissions Reduction Grant: ($613K) Eligible for bicycle and pedestrian infrastructure, Mayor Berry identified Phase I of the 2018 Northshore Greenway study as a good fit resulting in this grant award for the upcoming design and construction of the Red Bank Bicycle Boulevard, which will be Red Bank’s first dedicated bicycle infrastructure​
-
TDOT 5310 Elderly and Persons with Disabilities Grants: ($21K) Mayor Berry identified the suitability of expanding CARTA’s Care-A-Van paratransit service into Red Bank to provide affordable public transportation options for our elderly and permanently and temporarily disabled neighbors. ​
-
TDOT Urban Transportation Planning Grant: ($112K) to develop a community mobility plan for Red Bank (Resolution 22-1493)
-
-
Voted for improvements to six intersections, two of which are currently under construction at Dayton Blvd/Morrison Springs Rd and Dayton Blvd/Ashland Terrace, to improve existing infrastructure and add new lighting and dedicated pedestrian crosswalks
-
Voted to approve ADA upgrades along Dayton Blvd sidewalks as well as other city facilities, like the new pavilion at the Red Bank Community Center
-
Worked with developers to ensure existing residents would see benefits from new developments, including new lighted sidewalks on Dayton Blvd in front of the new Hartman Hill subdivision
-
Voted in favor of several new repaving projects on Dayton Blvd
-
Advocated for the installation of new Rapid Flashing Beacons at five Dayton Blvd pedestrian crosswalks
-
Voted in favor of Lullwater bridge replacement to upgrade one of Hamilton County’s last one lane bridges to two lanes
-
Attended annual Bike Walk Summit in Cleveland, Tennessee in 2021
-
Selected as one of 15 local elected officials from across the nation to be a part of Active People, Healthy Nation Champions Institute to promote activity-friendly routes to our everyday Red Bank destinations
​
What she intends to do:
-
Create a timeline to extend our sidewalk network to both sides of the boulevard for the entire length of our city from Cherokee Tunnel in the South to Gadd Rd in the North
-
Expand our bicycle infrastructure to create safe bicycle routes the length of the city and off the main road wherever possible (starting with the Bicycle Boulevard on Lyndon Ave and Redding Rd!)
-
Add bike racks to all city parks and public municipal facilities
-
Support Red Bank developing a comprehensive Pavement Condition Index (PCI) that will give us an accurate and up-to-date picture of the condition of our entire 72-mile road network and the ability to develop a data-based repaving schedule
-
Forge a connection between the Walden’s Ridge Trail and Red Bank to invite visitors to patronize our local businesses
-
Partner with small businesses to post wayfinding signage to encourage more active transportation to popular destinations in Red Bank
What Hollie said she'd do:
Enhance parks and recreation opportunities

What she’s done:
-
Halted the potential sale of the 12-acre former Red Bank Middle School property at 3715 Dayton Boulevard to private developers to preserve this important city asset until a robust community input process and a citywide master plan could be developed
-
Budgeted in FY 2022-2023 for Red Bank’s first Parks and Recreation Specialist
-
Voted to install new playground and free WiFi at the Red Bank Community Center
-
Responded to citizen requests to move water spigot outside and install new shade pavilion at the White Oak Dog Park
-
Advocated for and passed resolutions to convert two tennis courts into six new pickleball courts
-
Collaborated with residents to plan the 2021 Red Bank Christmas Parade and 2022 Red Bank Jubilee, both of which had record turnouts and rave reviews
-
Supported the successful application for Tennessee American Water’s Environmental Grant Program to remove debris and trash from Stringers Branch to prevent flooding and help protect the Tennessee River watershed
-
Celebrated the opening of the White Oak Connector Trail
-
Participated in Tennessee Tree Day with native tree plantings at the Red Bank Community Center
-
Coordinated Red Bank’s first Weed Wrangle along Stringers Branch next to City Hall
-
Hosted Red Bank’s first native plant rescue event at the eventual site of Hartman Hill, rescuing thousands of native plant specimens for relocation prior to land clearing
-
Voted to create Cemetery Advisory Board to steward the two cemeteries on city-owned land: Red Bank Cemetery and the Potter’s Field
-
Supported updates to beer and liquor ordinances resulting in the Red Bank Jubilee Beer Garden
-
Voted to approve Red Bank’s first rain garden on city property at Red Bank Community Center courtesy of My WaterWays
-
Established partnerships between the city and local non-profits
-
Created a memorandum of understanding with White Oak Bicycle Co-Op to donate bicycles that come in to the city’s possession and to create two bicycle donation points on city property: the Red Bank recycle center and Fire Station #1
-
Strengthened our already productive relationship with the Trust for Public Land to continue expanding trails and greenways throughout the city
-
Partnered with the Tri-State Bluebird Society to create Red Bank’s first Bluebird Trail located in White Oak Park.
-
-
Dedicated Skipper Fairbanks recreational complex and renovated and renewed the license of the Red Bank Boxing Club
​
What she intends to do:
-
Fulfill land conversion agreement with National Park Service to restore Red Bank’s grant eligibility for federal and state parks and recreation funding through creating a signature park at the 12-acre former Red Bank Middle School property at 3715 Dayton Boulevard
-
Explore the possibility of building our very own Red Bank Library
-
Continue pursuing the current commission goal of bringing neighborhood parks within a 10-minute walk of all Red Bank residents
-
Celebrate Red Bank’s existing status as a bird sanctuary through bird-friendly policies and city plantings
-
Initiate a Red Bank Champion Tree program starting with the champion Virginia pine at the former Red Bank Middle School property
-
Pass a native plant ordinance that will encourage the use of native plants and discourage the use of known invasive plants in all city plantings and screening requirements
-
Build a new kid’s mountain bike skills course along the city-owned ridge between Tom Weathers Drive and Highway 27
-
Explore the possibility of a quality neighborhood skate park as part of our upcoming comprehensive parks and recreation master plan
-
Add a disc golf course throughout White Oak Park
-
Expand community programming to add spring and fall festivals to our current winter and summer festival lineup
-
Engage new Parks Professional to activate our public spaces by coordinating tournaments, events, classes, and more
What Hollie said she'd do:
Invest in Our City

What she’s done:
-
Supported every department with our first citywide comprehensive pay study that resulted in across-the board competitive pay raises, training and advancement opportunities, and much-needed resources including:
-
Public works: Budgeted for several new positions, including Capital Project Manager/Stormwater Specialist, new iWorQ software to digitize both internal and resident-facing services, new mobile devices, asphalt hot box for filling potholes, public works facility renovation, a new brush truck, and expanded hours for recycling center from three to five days a week
-
Fire: New fire pumper truck to replace obsolete 1979 model, new fire training officer position, new laundry extractor for decontaminating firefighter’s uniforms of carcinogens, new radios, new firefighting equipment and rescue tools
-
Police: Fully staffed for the first time in years, four new hybrid cruisers, body armor, body-worn cameras, in-car cameras, tasers, fulfilled officers’ request to restore ability to work off duty jobs for additional income
-
Administration: New payroll software, increased life insurance coverage for all employees, budgeted for our first full time IT specialist to oversee digital transformation, budgeted for an assistant city recorder and public relations specialist
-
-
Engaged the Municipal Technical Advisory Service (MTAS) in a nationwide search and comprehensive hiring process for a new city manager
-
Participated in first strategic planning retreat of the City Commission in decades, developing five unanimously adopted commission goals for 2022:
-
Create a comprehensive master plan for the city
-
Create adequate digital capacity
-
Develop parks within a 10-minute walk initiative
-
Revamp stormwater ordinance, operations, and fee structure
-
Beautification of the city with an emphasis on Dayton Blvd.
-
-
Budgeted for facilities improvements including a new digital sign for city hall (on order)
-
Initiated new chicken ordinance allowing up to four hens on lots half an acre or larger (formerly two acres)
-
Financially supported nonprofits positively impacting Red Bank like Chambliss Center for Children, Northside Neighborhood House, and McKamey Animal Shelter
-
Allocated $150k of the American Rescue Plan (federal Covid relief) funding we received to a local nonprofit fund to be overseen by a citizen advisory committee
​
What she intends to do:
-
Work towards lifting the decade-long WWTA county sewer moratorium restricting development on nearly half of our city, including our central business district
-
Strengthen connections between our city and Red Bank Community Schools through internships and monthly meetings
-
Protect private property rights by allowing for short-term rental permits for owner-occupied residences throughout the city, generating increased hotel tax revenue
-
Continue advocating at the state level for restoration of the historic state-shared sales tax and single article cap that would bring nearly $200k a year in additional revenues to our city without any increase in taxes

